Flexible Electronics News

Sumitomo Rubber Industries Selects Avery Dennison Maxdura Tire Tag

Tags will be used for endurance racing, providing access to new data and greater control of inventory levels driven by ‘connected tires.’

Author Image

By: DAVID SAVASTANO

Editor, Ink World Magazine

Avery Dennison announced that Sumitomo Rubber Industries Motorsport Department, a leading manufacturer of tires, has selected the AD Maxdura® Tire Tag to be used for endurance racing teams using its Falken tires. Teams will benefit from a range of unprecedented new data to help them prepare and improve race performance. With a unique RFID transponder implanted in each tire, information can be read automatically and used to identify precisely which tires are in use from the pit to the track. ...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters